go, dove go!
empowering women or demoralizing them?
this ad was banned. R E A D
Beauty comes of age, Meet the new Dove girls -- six over-50 women wearing nothing but a smile by ANN MARIE MCQUEEN
I think it's empowering and sexy as hell. a few of you know what inspired this post...
Comments
But somehow we have lost the ability to recognize objective truth. And the courage to speak it!
If the West is to survive we will do so through our rationality.
If we cannot call fat and ugly fat and ugly. If opposites are true we regress to the circular logic of the barbarians at the gate.
Exactly.
It's been a foregone conclusion in advertising that the best way to get someone to use your product is to make them feel inadequate, less valuable, without it, so they'll buy it (you have wrinkles and are therefore ugly; this product gets rid of wrinkles; if you buy it you won't be ugly). Dove has had the courage to try a different tactic (still motivated by sales, of course, but they ARE run by a corporation) -- allow people to feel ok about themselves. Tell people that they don't need to change, and allow that reputation to sell their products.
I don't think it's "Western values" for women who don't fit a narrow stereotype to feel bad about themselves. I don't think there's anything "valuable" about an idea like that. If it's a "Western value," I think it's one worth screwing with.