Friday, August 25, 2006

carmine in yoplait yogurt {{{UPDATE}}}

I always do a read receipt when I send vimp emails and guess what, yoplait deleted my email!!! check it out:

Your message
To: Consumer Services-Yoplait Subject: RE: Yoplait Website Response 2006/08/24-1878 JMP Sent: Fri, 25 Aug 2006 19:37:37 -0500

was deleted without being read on Sat, 26 Aug 2006 07:15:55 -0500

I read an article. I gotta stop reading... about carmine in yoplait yogurt, not laverne and shirley's carmine, the crushed beetle, carmine. I was pretty disgusted, so I emailed them a very, consumer in distress mode, email. come on, it's crushed fucking beetles. wouldn't you?!

From: Consumer Services-Yoplait
Sent: Friday, August 25, 2006 5:29 PM
To: katie schwartz
Subject: Yoplait Website Response

Dear Ms. Schwartz:

Thank you for contacting Yoplait regarding carmine used in Yoplait yogurt. Carmine is a naturally derived red color extracted from the dried shells of the cochineal beetle. Carmine is an FDA approved ingredient and is commonly used in many foods such as ice cream, soft drinks, sweets and candies. If a product of ours contains carmine, we have always listed this our ingredients listing on our packaging, even though the FDA does not require it to be labeled.

Sincerely,
Yoplait Consumer Services

From: katie schwartz
Sent: Friday, August 25, 2006 5:38 PM
To: 'Consumer Services-Yoplait'
RE: Yoplait Website Response 2006/08/24-1878 JMP

You know, by listing carmine, you’re not doing us a favor. You’re doing your job. Where you’re failing is by not mentioning that it’s a non-vegetarian product. Beetle is a bug. Bug is non-vegetarian. Don’t you think it’s important to, oh, I don’t know, mention that your yogurt isn’t IN FACT VEGETARIAN for those who are (A) allergic to meat and (B) maintain a strict lacto ovo vegetarian diet?!

I mean where’s the social responsibility in this respect?! PINK LABELS AIN'T WHERE THE BUCK STOPS, BABY!

COME ON!

5 comments:

John Donald Carlucci said...

I like the "Don't ask don't tell" policy used so well in our military. I'll eat most anything as long as it tastes good and I don't know any details. I'm a big fan of my food being anonymous. No faces come with my dinner.

JDC

Writeprocrastinator said...

Plenty o' protein and it's Beatle-riffic!

Adam Shprintzen said...

Ugh, I was so peeved and grossed out about this when I first read about it. I enjoy how they can't give you a simple "Woops, we fucked up, sorry."

If I remember, they also were putting a kosher symbol on their products until recently?

dee goldie said...

cochineal is also in Ketchup, Campari, jell-o, shampoo, make-up, red candies, and a number of other foods that have subsequently been ruined for me. bastards.

katie schwartz said...

dee goldie (I love your name), I could say it over and over and over again, and never tire of it.

that is so depressing, re: cochineal, but I am so glad you told me!!!

thanks, honey.

xo,
k

 

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